Tuesday, December 1, 2009

Quiz results: Ecological Footprint Quiz by Redefining Progress

Click the link below to view the results of my first footprint assessment. I needed 4.58 Earths!

Quiz results: Ecological Footprint Quiz by Redefining Progress (OLD)


When calculating my new and improved footprint, I found out that I now need 3.85 Earths to sustain my lifestyle. Still, this is not that impressive, and it will surely take more than recycling, composting, eating better, saving energy, etc. to help reduce our impact on Earth. Here are some charts to break down my consumption a little bit more.

http://www.myfootprint.org/en/quiz_results/#wview (NEW RESULTS)



I have seen all of my consumption categories go down since the last assessment, which proves that my new sustainability goals are proving to be beneficial towards our environment. The easiest reduction strategy for me to get a hold of was turning off lights, appliances, and water sources when they were not in use. The hardest, however, was getting my food footprint down. Eating less meat and restaurant food is especially tough when you are a college student with a good appetite. I helped this out by reducing my large meals to one a day (which saves me money), and eating more PB&J sandwiches for lunch with cereal for breakfast. Last, I was also able to compost more with my neighbor who will be taking this sludge to grow vegetables and herbs in our backyards during the spring. It should be pretty cool to see it come around full cycle. I am proud of my efforts this quarter to reduce my impact, but I do know that it is still not enough. In the future, I will keep what I have learned in this class in mind to make the best choices possible.

For Most, Marketing Budgets Flat This Holiday

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118154

This article discusses hot marketing budgets are being cut in this holiday season. Even though ad prices are down in our hurt economy, retailers are trying to cut costs in order to offer consumers products at highly discounted prices. Company's are pulling back most on the advertising of their green products. Even though "greentailing" is in, consumers have a perception that these products will cost more and will likely not be interested in purchasing them. Value is the key to success for retailers this time around.