Coca-Cola urges consumers to recycle....

http://www.guardian.co.uk/media/2009/sep/21/green-marketing-lucy-barrett
and
http://www.carbonreductioncommitment.info/

This article discusses Coca-Cola's poor efforts to prepare for the UK's Carbon Reduction Commitment, a mandatory CO2 emission trading scheme imposed in April 2010. "The aim of the Carbon Reduction Commitment is to reduce the level of carbon emissions currently produced by the larger 'low energy-intensive' organisations by approximately 1.2 million tonnes of CO2 per year by 2020. As a Climate Change Bill commiment, the scheme is aiming for a 60% redution in CO2 emissions by 2050."
Coca-Cola's effort to prepare for the CRC has been to tell consumers to recycle.. They launched a group called "Keep It Going - Recycle", in a seemingly last ditch effort to appear green. As stated in the article, Coke should be a leader on the green movement. They do have the ability to make a difference. They could focus on reducing their carbon footprint before reminding consumers to reduce theirs, let alone recycle. Coke has some work to do in the future if they want to be taken seriously as a company that cares.