http://www.kentucky.com/101/story/1039541.html
The University of Kentucky will be hosting a green marketing convention as a product of their Von Allmen Center for Green Marketing. "The daylong conference will discuss research in the field and brings in speakers including Ray Harishankar, an IBM Fellow who will offer a speech titled Sustainability and a Smarter Planet." The center for green marketing opened in 2008 in an effort for the school to get a head start on the green marketing frontier. I think it is an awesome idea that universities get on board with these type of programs and hope that WWU will soon do so as well.
Monday, November 30, 2009
Tuesday, November 24, 2009
Top 10 Green Giants
http://money.cnn.com/galleries/2007/fortune/0703/gallery.green_giants.fortune/10.html
According to Fortune Magazine, the top ten green corporations are
1)Honda
2)Continental Airlines
3)Suncor
4)Tesco
5)Alcan
6)PG&E
7) S.C. Johnson
8)Goldman Sachs
9)Swiss RE
10)Hewlett-Packard
According to Fortune Magazine, the top ten green corporations are
1)Honda
2)Continental Airlines
3)Suncor
4)Tesco
5)Alcan
6)PG&E
7) S.C. Johnson
8)Goldman Sachs
9)Swiss RE
10)Hewlett-Packard
Tuesday, November 17, 2009
Ski communities taxed for sustainable marketing??!
http://www.aspentimes.com/article/20091101/NEWS/911019999/1077&ParentProfile=1058
In order to stay in the competition, Breckenridge is proposing a tax increase to their local communities in order to gain more funds for green marketing. They have stated that the tax increases will drive people to their communities and it gives me the perception that they are treating them as an investment. Community officials are fighting back, arguing that not enough money is going to the services that they should be concerned with most such as snowplowing.
I believe that in order for Breckenridge to grow, they will need to work on their marketing efforts, but taxing the community won't be the easiest way to get it done. Most residents wont understand that marketing will truly be an investment for them, and without it their businesses wouldn't be running in the first place. Breckenridge will have to think up a more influential proposal fast or be prepared to cut costs in other areas.
In order to stay in the competition, Breckenridge is proposing a tax increase to their local communities in order to gain more funds for green marketing. They have stated that the tax increases will drive people to their communities and it gives me the perception that they are treating them as an investment. Community officials are fighting back, arguing that not enough money is going to the services that they should be concerned with most such as snowplowing.
I believe that in order for Breckenridge to grow, they will need to work on their marketing efforts, but taxing the community won't be the easiest way to get it done. Most residents wont understand that marketing will truly be an investment for them, and without it their businesses wouldn't be running in the first place. Breckenridge will have to think up a more influential proposal fast or be prepared to cut costs in other areas.
Tuesday, November 10, 2009
New Library of LEED Pilot Credits
http://www.jetsongreen.com/2009/11/new-leed-pilot-credits.html
This article discusses how the United States Green Building Council (USGBC) has unveiled six new credits for LEED that are currently being investigated in a pilot program. These new credits include Life Cycle Assessment of Building Assemblies and Materials; PBT Source Reduction; Medical and Process Equipment Efficiency; Innovative Ventilation; and Preliminary Integrative Project Planning & Design. "The new credits address gaps in the current LEED system and enable designers and builders to incorporate new methods and improved materials in buildings."
The new life cycle analysis for building assemblies and materials interested me as we have been discussing the LCA in our last couple of classes. Understanding not only what materials go into making buildings, but how they get there and how they are disposed of will be important for people to see.
All of the programs included in the pilot are intended to keep LEED up to date in the green market, which is ever important as it changes and improves daily.
This article discusses how the United States Green Building Council (USGBC) has unveiled six new credits for LEED that are currently being investigated in a pilot program. These new credits include Life Cycle Assessment of Building Assemblies and Materials; PBT Source Reduction; Medical and Process Equipment Efficiency; Innovative Ventilation; and Preliminary Integrative Project Planning & Design. "The new credits address gaps in the current LEED system and enable designers and builders to incorporate new methods and improved materials in buildings."
The new life cycle analysis for building assemblies and materials interested me as we have been discussing the LCA in our last couple of classes. Understanding not only what materials go into making buildings, but how they get there and how they are disposed of will be important for people to see.
All of the programs included in the pilot are intended to keep LEED up to date in the green market, which is ever important as it changes and improves daily.
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