Ski communities taxed for sustainable marketing??!

http://www.aspentimes.com/article/20091101/NEWS/911019999/1077&ParentProfile=1058

In order to stay in the competition, Breckenridge is proposing a tax increase to their local communities in order to gain more funds for green marketing. They have stated that the tax increases will drive people to their communities and it gives me the perception that they are treating them as an investment. Community officials are fighting back, arguing that not enough money is going to the services that they should be concerned with most such as snowplowing.

I believe that in order for Breckenridge to grow, they will need to work on their marketing efforts, but taxing the community won't be the easiest way to get it done. Most residents wont understand that marketing will truly be an investment for them, and without it their businesses wouldn't be running in the first place. Breckenridge will have to think up a more influential proposal fast or be prepared to cut costs in other areas.