UK hosts conference on green marketing

http://www.kentucky.com/101/story/1039541.html

The University of Kentucky will be hosting a green marketing convention as a product of their Von Allmen Center for Green Marketing. "The daylong conference will discuss research in the field and brings in speakers including Ray Harishankar, an IBM Fellow who will offer a speech titled Sustainability and a Smarter Planet." The center for green marketing opened in 2008 in an effort for the school to get a head start on the green marketing frontier. I think it is an awesome idea that universities get on board with these type of programs and hope that WWU will soon do so as well.